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The Scoop on Cookie Dough Fundraisers

Tony Poderis
Starting A Fundraising Campaign

Funding Sources and Prospects:

Tapping The Philanthropic Well

In Search Of The Elusive Major Giver

Rating And Evaluating Prospects: Whom Do You Ask For How Much?

Annual Fund Giving & 'Getting' Guidelines

Organizing a Campaign:

How To Recruit Your Volunteer Fund-Raising Team

12 Things You Should Know About Setting A Capital Campaign Goal

For Want Of A Campaign Solicitation Kit A Campaign Was Lost

Managing a Campaign:

Designing A Communications Plan To Enhance Your Fundraising Campaign

The Name Is The Game: Memberships And Named Gifts

Asking for the Money: If You Don't Ask You Won't Get

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Fundraising Ideas: Brings Your Neighborhood To The Web- And Makes Money For Your Cause!

Review Local Businesses And Receive A Contribution To The Cause

Insiderpages.comInsiderpages.comFundraising has become a requirement for parents nowadays, and trying to fit it into their busy schedule of work and raising kids, there are only so many hours left in the week for them to reach out to friends and neighbors during the groups fundraising campaigns. As a matter of fact, most fundraisers have four fundraising campaigns a year which could cause some parents to rather pay out of their own pocket for goods than have to solicit those around them. Enter a great new idea for fundraisers parents don't have to SELL anything to their loved ones, they just have to write reviews.

This fundraising program works by enabling organizations to raise money by writing online reviews of local businesses. Supporters simply write reviews on Insider Pages about businesses they use such as doctors, hairstylists, home contractors, or restaurants. For each review they write, Insider Pages makes a donation to their organization. Now schools, little leagues, clubs and even national foundations can raise thousands of dollars without having to sell anything or ask supporters for donations. Insider Pages is a subsidiary of Citysearch which was built on the idea that the best way to find a local business is to ask someone you trust."Insider Pages Fundraising is a great option for busy parents who want an alternative to traditional fundraisers," said Eric Peacock, General Manager, Insider Pages. "Parents that participated in our pilot program really enjoyed writing online reviews of their favorite businesses. They found it much easier to fit into their hectic schedules than selling products to family and neighbors. And they felt like they were giving back to their community by sharing recommendations of great local businesses in their towns."

Chris Sullivan of Forest Avenue Elementary School in Montgomery, Alabama participated in the pilot program and had this to say "In only three weeks, we raised enough money for new computers for our school, "It was really useful to see what businesses were recommended by other parents like me. This is the best fundraiser I have been involved with and I would highly recommend it to any group."

An Easy Project For All Kinds Of Organizations

The program is open to all types of organizations. Whether it's a school raising money for new computers, a soccer league trying to build new fields or buy jerseys, or a national foundation raising money for their cause, Insider Pages makes it easy to get started. This self service program has three simple steps to follow:
  • Sign Up: Start at by providing your organization's information and establishing a goal and start date. Insider Pages emails you back with all the information you'll need to get started.

  • Write Reviews: You and your group's members, supporters, friends, family, and/or co-workers write as many reviews of your favorite local businesses as you can, from work or home, day or night, at any time during the fundraising period. Anyone from around the country can join your fundraiser by registering on the site as long as they are at least 18 years of age.

  • Cash The Check: Up-to-the minute status page tracks fundraising progress in addition to keeping tallying the number of all participants' reviews. Upon completion, your organization receives a check.

Organizations can raise thousands of dollars in as little as three weeks depending on the level of participation. Not only does this program take the hassle out of fundraising, it also provides the community with a rich source of customer referrals and tips that can be viewed by anyone for free. also believes that this will help the local fundraisers to build relationships with local businesses in their community. This could definitely come in handy for your next fundraising event.

Insiderpages.comInsiderpages.comA Success For Forest Avenue Elementary School

Fundraising organizer Chris Sullivan is the proud father of two children (a kindergartner and a 2nd-grader) and a PTA member at Forest Avenue Elementary. He told us a little about the school, their fundraising goals and how Insider Pages helped them not only meet, but exceed them.

The Organization

"Forest Avenue Academic Magnet Elementary is located in Montgomery, Alabama, spans grades K-5 and has about 680 students. All students are selected by an application process and ranked according to test scores. Students work one grade level ahead in reading, mathematics, spelling and English."

Their Goal

"Our goal was to raise money for computers for our school. This was the first fundraiser I'd ever organized. I didn't even know how an Insider Pages fundraiser worked. But it's so easy to manage. And fun! You get to have your say about businesses in your community, while making money for your organization."

"It can be done in your spare time- day or night- when it's convenient for you. All you need is an Internet connection. So when I realized how easy it was, and what an amazing opportunity it was, I knew I'd found the right fundraising tool for Forest Avenue Elementary."

Insiderpages.comInsiderpages.comThe Results

"The results were more than we expected. We exceeded our goal by more than $1,000! Insider Pages was awesome to work with. The check arrived on time as promised, and went straight to new computers for our school. It was really neat- we used technology, and an internet company, to get computers for our school. The customer support was there not only for organizers, but participants as well. They listened. They honored my requests. They'll work with you in any way possible to make your fundraiser successful. We'd love to work with Insider Pages again, absolutely. We're holding our breath and crossing our fingers that we get to do a follow-up. I can't say enough good things about them."

Try It Today!

For additional information and guidelines about Insider Pages Fundraising Program visit If you join the program, drop us an email and let us know how it worked for your group. -Annie Van Bebber

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BJ's Wholesale Club: Earn $5 For Each Membership Sold

Lunch Box Comics: A Healthy Fundraising Alternative

The Dancing Gourmet

Dandy Don's Homemade Ice Cream


InsiderPages: Raise Money By Reviewing Local Businesses

Volunteer Match: Connect Volunteers With The Cause Ideas For Forming A Non-Profit

TechSoup: Make Technology Work For Your Cause

Lennon Legacy Lives On With a Little Help From Many Friends


Cause Marketing: Partner Your Cause With Business

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