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Online Auction Success For The SPCA
Over the course of a year, The Maryland Society for the Prevention of Cruelty to Animals finds homes for about 3,100 dogs and cats. The animals depend on them for everything from food, to medical care, to toys-and the private, non-profit organization depends entirely upon adoption fees and the generosity of its donors.
The Maryland SPCA was looking for a new, more effective way to raise funds and reach more donors. Their regular live auction event, while successful, had reached a plateau. Elizabeth Johnson thought an online auction would maintain the momentum and get people involved who weren't likely to buy a ticket to a live event. Research and referrals pointed her to cMarket's Charity Auction Resources, and Shop-a-Paw-Looza was born.
Shop-a-Paw-Looza was The Maryland SPCA's first online auction. The four-week event raised nearly $35,000, including $8,000 in corporate sponsorships. In addition, the auction added hundreds of email addresses to the database-all potential new donors and life-long friends. More than 180 items were up for auction, including some that came in through the auction site's "Donate An Item" button; all but 15 items sold. Not surprisingly, along with ever-popular dinner and entertainment items, pet-related products were especially successful- especially doggie birthday parties and "TV Star" guest spots on commercials for the SPCA's annual Walkathon.
"With the money we raised in our cMarket online auction, we can feed all our animals for a whole year. They were great! They helped us with the home page, and even with graphics. And after the event, they were right there with a report of our results. The online training classes showed me everything I needed to know- so even without a lot of computer skills, we had no problem putting everything together. And," she added, "the online auction didn't take as much staff time as a live event."cMarket's software solutions and online auction services can make your next charity auction a huge success too! For more information, read how cMarket can help you find Solutions To Non-Profit Fundraising Challenges
Looking For Exciting Auction Items?Here's An Easy Way To Build
A Catalog Of Auction Items!
Here's an easy way to acquire items for your auction. If you are a customer of cMarket you can use cMarket Place.
At cMarket Place, cMarket's online catalog builder, they've got just what your bidders want- a unique auction catalog of appealing, hard to get items guaranteed to excite and motivate. If you are a customer of cMarket you can use cMarket Place, with no risk to your organization, to create an exciting custom catalog that offers:
- Luxurious vacations to weekend getaways
- Once in a lifetime adventures: sailing, ballooning, fantasy camps, and more!
- Sports and entertainment memorabilia and experiences
- Consumer goods in all categories
- Local and regional dining and attractions
cMarket's partners offer a wide selection of products at wholesale prices. Add as many items as you'd like, with no up-front cost or commitment, and keep the difference between our pre-negotiated cost and your highest bid. It's a simple, risk-free way to raise more money, add excitement and accelerate bidding. And with the experience of thousands of successful auctions, cMarket auction experts are ready to share the knowledge about which types of items are likely to be most successful for your organization.Contact cMarket about its online auction services today!
More Bidders = More Money!
Attract More Bidders With BiddingForGood.com
BiddingForGood.com is a marketing solution online that brings together cause-conscious auction lovers with participating non-profit organizations hosting cMarket auctions to reach other buyers for your auctions besides your own donor base.Participants can search by item, cause category or particular cause, and then narrow down results by zip code. It's not only a place where people can easily find items they want to bid on; they can also donate items, and learn more about an organization and how to get involved.
With BiddingForGood.com:
- Your auction reaches a broader universe of bidders and donors interested in your cause.
- Your organization has a chance to expand its reach and attract new supporters.
- Buyers can quickly and easily find the specific types of items they're looking for, and can further search by organization, cause category or geography.
- Visitors stay engaged, with features like visitor email auction updates on particular organizations or causes, and online bidder community discussion forums.
- BiddingForGood.com also provides sponsorship opportunities for companies looking to build relationships with cMarket bidders.
Visit BiddingForGood.com today!
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