Your Guide To The World Of Fundraising

Awareness Calendar

Fundraising Ideas

Shopping Here Can Make A Difference

Fundraising Tips
First Time Fundraising Tips

How To Pick The Right Fundraising Product

Event Fundraising Ideas

Getting Your Fundraiser Noticed

Ways To Motivate Your Group

How To Reach Your Financial Goals

Direct Sale Products vs. Order Taker Fundraisers

How To Choose A Fundraising Company

Top Ten Tips For Fundraising Success

The Scoop on Cookie Dough Fundraisers

Tony Poderis
Starting A Fundraising Campaign

Funding Sources and Prospects:

Tapping The Philanthropic Well

In Search Of The Elusive Major Giver

Rating And Evaluating Prospects: Whom Do You Ask For How Much?

Annual Fund Giving & 'Getting' Guidelines

Organizing a Campaign:

How To Recruit Your Volunteer Fund-Raising Team

12 Things You Should Know About Setting A Capital Campaign Goal

For Want Of A Campaign Solicitation Kit A Campaign Was Lost

Managing a Campaign:

Designing A Communications Plan To Enhance Your Fundraising Campaign

The Name Is The Game: Memberships And Named Gifts

Asking for the Money: If You Don't Ask You Won't Get

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Fundraising Tips:

How To Pick The Right Fundraising Product And Key Questions

Usually the first question that you ask yourself when you realize your group needs to raise funds is: "What Are We Going To Sell?" Get expert knowledge on how to make the right choice.

There are thousands of products available for fundraisers that range from candy to wrapping paper, cookies to inspirational goods, and nuts to sausage and cheese. After all, almost anything can be re-sold by groups for a profit.

Think about the following six questions to help you choose the right fundraising product or program for your group:

  1. How Much Money Does Our Group Need To Raise?

    Come up with a goal that is based on your group's needs not just one that sounds good. If your group needs to raise a few hundred dollars, lollipops or a small order of candy bars may be appropriate. If you need to raise over $5,000, you may want to use an order taker fundraiser like a popular chocolate brochure program or a cookie dough fundraiser.

  2. What Would We Enjoy Selling?

    Your group members will determine the success of your fundraiser. Ask them what they would like to sell and what they'd absolutely not like to sell. The more they like the products, the more confident and motivated they will be to sell them.

  3. What Has Worked For Us In The Past?

    'If it ain't broke don't fix it' As the saying goes, if you've had success with a certain program year after year- stick to it. Chances are, your supporters are expecting you at that same time every year and your participants are comfortable with selling the product.

  4. How Fast Do We Need The Money?

    Pre-sale programs (order taker) do take longer than direct sale programs (candy bars, lollipops etc.). If you need to raise funds within 1.5-2 quick weeks, we suggest you fundraise using direct-sale products. If you have 4 weeks or more to wrap up your fundraiser, a pre-sale (order taker) brochure may be ideal.

  5. Are The Products We Want To Sell Of High Quality?

    A consumer will be happy to support a worthy cause, however they won't be very interested in paying for inferior or significantly overpriced products. Remember that your fundraiser may be an annual or semi-annual event, and nothing builds profits like a reputation for offering top quality products.

  6. Does The Price Point Match The Income Level Of The Community?

    As well, make sure that the retail price of the products offered are priced fairly. Offering a fairly priced good at a price that's affordable to help a good cause will lead to quick success!

Great Ideas

Small Town Poker Tour

Pulver Enterprises Gambles on a Charity Poker Tournament

Grants Pass' Great American Duck Race & Bearfest 2003

Turbo Charging Your Next Fundraiser with Mini Turtles

Bling Bling in Boston for Kids with Diabetes

Ridgefield Playhouse's Benefit Auction And Concert


Mission Fish: Sell Donated Items At Auction

ISOLDit: Charity Auctions Made Easy


Selling Products For The Cause

BJ's Wholesale Club: Earn $5 For Each Membership Sold

Lunch Box Comics: A Healthy Fundraising Alternative

The Dancing Gourmet

Dandy Don's Homemade Ice Cream


InsiderPages: Raise Money By Reviewing Local Businesses

Volunteer Match: Connect Volunteers With The Cause Ideas For Forming A Non-Profit

TechSoup: Make Technology Work For Your Cause

Lennon Legacy Lives On With a Little Help From Many Friends


Cause Marketing: Partner Your Cause With Business

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Shopping Here Can Make A Difference