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How To Do It:
Writing A Winning Press Release
Professional Publicists know that the key to a successful PR campaign is writing a compelling press release. It's the vehicle to represent your cause to the world, so take the time to make it perfect. Here are the elements of an effective press release...
Contact Information: The contact information allows journalists to obtain more information about your cause. The contact person should be very familiar with the news being announced, because they will be acting as your spokesperson to the media.Release Date: Make sure the date is the exact date the news item is distributed. This way, readers will know the information is timely.
Headline: Think carefully to come up with a headline that captures the essense of your story, while creating interest. It should grab the reader's attention right off the bat. It's a good idea to start the headline with the name of your cause, so it's the first thing that catches your reader's eye.
Sub-Headline: Many releases include a sub-headline that clarifies and expands on the headline. This is a good place to put compelling facts and figures about your news story.
Location: Media representatives may have special interest in local events and causes, so make sure you provide a geographic location for your release.
Body: The body is the largest section of your press release, and it communicates the important facts and details. Double check your body copy to make sure you've included the Who, What, When, Where and How of your story. Some reporters may lift sections of your press release verbatim to use in their stories, so remember to be concise.
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Want to find out about Charity Poker Tournaments or let us know about yours? We want to hear from you. Experts wanted! See the Fundraisers.com... CHARITY POKER BLOG |
 Get your nonprofit's message out to the world via the world's largest online video community. Sign up today for a dedicated YouTube Nonprofit Channel.  Read about all the valuable technology articles that TechSoup offers to help your organization effectively plan and use technology. |
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