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Who's Covering Your Cause?
Your efforts to get media attention will be much more successful if you take advantage of these resources...
Blogs: A weblog is a wonderful tool for announcing upcoming events and keeping the public up to date on your activities. Submit your stories to the Fundraisers.com Blog Network as well, and get your story seen!
Search Engines: You can find millions of cause related articles online. Contact the authors of the pages and let them know what your organization is doing.
Information Services: Lexis/Nexus is a good resource for searching for reporters who have recently written stories on topics related to your cause.
Local Media: Research the contact information for the television, radio and newspapers in your area. They probably have public service spots where you can get your story heard.
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Since 1942, the Ad Council's public service messages have informed Americans about the problems facing our environment, our communities and our children.
The Ad Council uses the power of advertising to stimulate action for good causes. Take a moment and visit the Ad Council's Web Site.
The Ad Council maintains a Media Calendar of Events, where you can learn about the Public Service Announcement (PSA) campaigns. Tie your events into local and national efforts and increase your success.
If your cause has a website, help out by displaying public service banners. They would appreciate any space you can spare. To see a list of the PSA banners, see the Ad Council's Internet Page.
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Judi Dench: North West Cancer Research Fund
Dame Judi Dench supports the North West Cancer Research Fund. Founded in 1948 as the Friends of the Liverpool Radium Institute, the NWCRF is one of the oldest independent medical charities in the North West.
Their aim is to provide grants to support fundamental research in the North West of England and North and Mid-Wales, into the causes of cancer and the mechanisms by which cancers arise and exert their effects.
Sting: The Rainforest Foundation
Around the world, there are millions of people living in rainforests whose livelihoods and cultures depend on their natural environment. In many cases, the basic rights of these people are threatened or undermined by forest destruction, land theft and resource exploitation.
The Rainforest Foundation believes that the long-term protection of rainforests and the rights of indigenous communities to land, life and livelihoods, are inextricably linked. All its projects are undertaken collaboratively with local indigenous peoples or non-governmental organizations.
Elizabeth Taylor: AIDS Causes
The Elizabeth Taylor AIDS Foundation was founded in 1991 by Elizabeth Taylor to provide funding to organizations providing critically needed support services for people with HIV/AIDS, prevention services and education for populations most in need. Since its formation, ETAF has distributed more than $8 million to AIDS organizations around the world.
amfAR's mission is to prevent HIV infection and the disease and death associated with it and to protect the human rights of all people threatened by the epidemic of HIV/AIDS.
Kathie Lee Gifford: Children's Charities
Childhelp USA exists to meet the physical, emotional, educational, and spiritual needs of abused and neglected children. We do so by focusing our efforts in the areas of treatment, prevention, and research.
The Cody Foundation is a non-profit organization in the memory of Cody Hulst to benefit young children facing cancer and other life threatening diseases.
The Association to Benefit Children (ABC) was created to help poverty stricken children and their families.
Rosie O'Donnell: For All Kids Foundation
Rosie's For All Kids Foundation was created in 1997, to provide financial support for non-profit programs serving economically disadvantaged and at-risk children and their families.
Since inception, RFAK has helped thousands of children across the country through grant awards to high-quality child care and early education programs. The focus has been on center-based programs serving primarily low-income children in major urban areas where many families struggle to find quality child care and early education programs. Through these programs, young children have acquired the confidence, knowledge and skill they need to succeed.
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